Serefina Studio rugs represent the pinnacle of luxury and craftsmanship crafted for the trade, woven from 100% premium New Zealand wool known for its exceptional softness, strength, and natural luster. Each piece is colored using natural dyes and traditional methods with no harsh chemicals, resulting in a rich, refined palette and an environmentally conscious process. Constructed at 100 knots per square inch (KPSI), our rugs achieve an ideal balance of density, durability, and intricate detail—true heirloom-quality textiles designed to elevate a space and perform beautifully for years to come.

Every Serefina Studio rug is meticulously knotted and finished by hand and takes aproximately 10 to 15 weeks to craft depending on size. These are not fast fashion pieces but part of a timeless weaving tradition, created as heirloom quality rugs made to last for years to come.

Every Serefina Studio rug is created by carefully selected partner weavers that uphold strict standards for safe, ethical, and respectful working environments. We collaborate with skilled weavers in India and Turkey who are paid fairly and work in well managed facilities, ensuring each rug is produced with integrity and the highest level of craftsmanship.

Serefina Studio rugs are made from wool and colored with natural dyes, with no harsh chemicals used in the process. They are durable, soft underfoot, and thoughtfully crafted to be a safe and beautiful choice for homes with children and pets. Wool is naturally stain and liquid-resistant, so it's the perfect material for busy homes.

Unlike a machine made rug, a wool rug from Serefina Studio rug will have natural variation and character. Slight differences in color, texture, and size are to be expected, with dimensions in length and width varying by about 1 to 3 inches. Each piece is a unique work of art that reflects true craftsmanship, natural materials, and a timeless quality designed to be enjoyed for years to come.

Yes, Serefina Studio recommends using a rug pad. A quality pad helps prevent slipping, reduces wear, and adds a softer feel underfoot while extending the life of your rug. We suggest a 1/4 inch felt pad for ideal support and comfort. Many reputable vendors offer rug pads that are VOC free and safe for the home.